Adding the world’s most popular band to its stable of digital stars, Disney is bringing BTS to its streaming services. According to a Disney+ announcement originally obtained by CNN Business, the South Korean pop group’s members will star in the new original Disney+ series.
With HYBE, BTS’ management business, this will result in five new titles Big Hit Entertainment was the previous name of the company.
With the band’s permission, at least two of the new titles will include a recorded concert special in Los Angeles and a documentary series that chronicles their workings behind the scenes. The latter is expected to be released by Disney next year.
For CNN Business, the band released a taped video statement saying, “We can’t wait to offer our fans a more up-close and intimate side of ourselves.”
“The Army” is the name given to the legion of BTS supporters who have taken to the streets in recent years. The seven-person band recently stated that it would be taking a pause to pursue other projects, including some on a solo basis.
The new Disney deal reflects this. According to a statement from the corporation, a reality program with BTS star V and other Korean superstars is in the works.
While the band is preparing for their second chapter, Disney and HYBE have stated that the documentary will also provide viewers a glimpse into their daily lives.
The deal’s terms were not made public. The move demonstrates how Disney (DIS) is focusing on top-tier talent as it continues to compete with Netflix (NFLX) and cash in on the recent surge of popularity around Korean content and culture.
“Squid Game,” a Netflix smash from South Korea that shot to the top of the global ratings last year, was one such example of a worldwide phenomenon. “Snowdrop,” a Korean series that has lately become one of Disney’s most-watched titles in Asia, is just one example of the company’s recent success.
“This cooperation exemplifies our creative ambition—to engage with legendary content creators and top stars in Asia-Pacific so their talent can be appreciated by mainstream audiences in different ways,” Jessica Kam-Engle, Disney’s president of content for Asia-Pacific, said in a statement.
In the future, we hope to add more music to our service, as we are confident that these new releases will appeal to music fans all around the world.
In October, the business announced a substantial expansion into Asian content. More than 50 unique works from Asia and the Middle East are expected to be screened by 2023.
The studio behemoth announced at the time that it had placed orders for new series from South Korea, Japan, Australia, Taiwan, and Indonesia. From Bahasa Indonesia to Mandarin, many of the programs will be available in the local language of the host country.
Netflix has also invested heavily in original programming in Asian languages, highlighting the global popularity of its Korean and Japanese shows in particular.
Following its announcement in April that it had lost its first subscribers in a decade, the stock has been under pressure recently. The information sparked a new round of discussion on the streaming industry’s long-term prospects.
Investors, on the other hand, seem more relaxed about Disney. There were 137.7 million members as of the end of May, according to Disney’s most recent quarterly financial presentation in May.