The HaHaHa collection, Gucci, and Harry Styles

When we launched our #Harry4Gucci campaign in 2015, we hoped to see resident favourite and fashion’s then-most eligible bachelor Harry Styles land a Gucci deal. What a dream it would be to see him in a Gucci ad or two, we thought.

We were proved right not long after: he starred in not one, but two tailoring campaigns, assisted in the launch of a gender-neutral fragrance and co-chaired the Gucci-hosted 2019 Met Gala (dressed by Gucci, naturally). But it turns out that when it came to #Harry4Gucci, we could have been dreaming much greater.

The HaHaHa collection, Gucci, and Harry Styles

Gucci presented a special capsule collection designed by Alessandro Michele in cooperation — or, in Gucci lingo, “creative complicity” — with Styles on Monday. “HA HA HA” (a combination of “Harry” and “Alessandro,” as well as the written version of the laughing emoji, which allegedly the two frequently send each other while texting) acts as a tangible extension of Michele and Styles’ interchange of ideas.

The HaHaHa collection, Gucci, and Harry Styles

“Harry has a fantastic sense of style. Observing his ability to combine items of clothing in ways that are unusual in comparison to the required standards of taste and common sense, as well as his reactions to the designs I have created for him, which he has always made his own, I came to understand that the styling of a look is a generator of differences and powers, as are his reactions to the designs.

I have created for him, which he has always made his own; these reactions restore me with a rush of freedom every time, “Michele stated in a press release. “I had the notion to collaborate with him one day when we were talking on the phone: I proposed constructing a ‘dream wardrobe’ with him, starting with those minor anomalies that come together in childhood dreams.”

The HaHaHa collection, Gucci, and Harry Styles

The finished product is jam-packed with Styles’ hallmark elements: classic English tailoring with “romantic” twists, vivid velvet suits, soft pyjama items, funny knitwear, and loads of fruit prints. A grumpy bear is also a repeating motif, appearing as an enamel pendant on jewellery and stitched into the tags.

There’s no news on a release date or pricing yet, but this is Gucci, so pieces will most certainly cost more than the typical “Love on Tour” ticket. (Unless you got severely scammed by Ticketmaster, that is.)

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