TikTok is rapidly becoming one of the most popular social media networks, with over one billion monthly active users (and counting). The site receives a lot of usage and engagement from predominantly younger consumers. In fact, micro-influencers are on the verge of exceeding 18% engagement rates. Businesses are flocking to TikTok to broaden their reach, which makes sense.
And what is the most effective approach to increase your visibility on the platform? Hashtags on TikTok. This post will go through TikTok hashtags in detail, why you should utilize them, and how you may benefit from them. Let’s investigate.
What Are Hashtags on Tik Tok?
TikTok hashtags help viewers find video content by categorising it. On TikTok, for example, someone looking for the hashtag #Gaming can get video content about gaming. If you search for the hashtag #PTD, you’ll uncover items linked to the BTS song Permission to Dance.
TikTok hashtags function similarly to those on Instagram and Twitter. Adding a specific hashtag to a video makes the material searchable when the hashtag is searched for. Using the appropriate hashtags, people can participate in trending or relevant topics.
TikTok naturally has the most hashtag views for entertainment content, with 535 billion views. Dance is the second most popular hashtag category, with 181 billion hashtag views. Other popular hashtag view categories include pranks, fitness and sports, home renovations/DIY, and beauty/skincare.
The Advantages of Employing Hashtags in Your Tik Tok Strategy
Even if you’re not doing a full-fledged hashtag campaign, hashtags should be a part of your TikTok strategy. They may assist you with everything from increasing the discoverability of your content to developing a community. The following are the main reasons why your company should use hashtags into its TikTok strategy:
Enhance visibility
Including hashtags in your video descriptions will help you reach TikTok users who aren’t already fans of your business. When you utilise a hashtag related to the video’s content, you may attract viewers who are already interested in the subject. Adding the hashtag #DIYProject, for example, could help your video appear in the search results of those searching for the hashtag.
Boost participation
Improved visibility may also lead to increased engagement. When more people view your work, many of them will want to interact with it by liking or commenting on it.
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Determine Your Competitors
Popular industry-specific hashtags might also assist you in identifying other firms that are utilising the hashtag. This is an excellent method for identifying competitors that you may not be aware of. And you may compare your TikTok performance to theirs by viewing their profiles and content.
Discover Fantastic Tik Tok Content Ideas
When you search for category-specific hashtags, you’ll get results for the best-performing material related to the hashtag. This is a terrific approach to understand what your target audience is interested in and to acquire content ideas.
Participate in Current Events
Trends on TikTok come and go, but capitalising on the right ones at the right time can help increase visibility and interaction. When you develop content based on trending hashtags, you demonstrate to your fans that your brand is entertaining and relevant. Furthermore, your video is more likely to appear on relevant Discovery pages. This boosts the visibility of your content and may assist you in gaining more TikTok followers.
TikTok hashtag research
When looking for hashtags to use for your brand’s TikTok, look for ones with a lot of views. It is also a good idea to look up trending hashtags on TikTok in a relevant area or industry. When a hashtag becomes popular or has a large number of views, it indicates that people are interested in it. When you use a hashtag, you enhance the likelihood that the proper people will discover and engage with your content.
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Determine your competitors
Popular industry-specific hashtags might also assist you in identifying other firms that are utilising the hashtag. This is an excellent method for identifying competitors that you may not be aware of. And you may compare your TikTok performance to theirs by viewing their profiles and content.
Discover fantastic TikTok content ideas
When you search for category-specific hashtags, you’ll get results for the best-performing material related to the hashtag. This is a terrific approach to understand what your target audience is interested in and to acquire content ideas.
Look for Relevant Influencers
You can also use hashtag searches to find notable accounts that are creating content with the hashtag in mind. If you’re planning an influencer marketing campaign, this is a terrific approach to find TikTok influencers with whom you may collaborate.
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Participate in Current Events
Trends on TikTok come and go, but capitalising on the right ones at the right time can help increase visibility and interaction. When you develop content based on trending hashtags, you demonstrate to your fans that your brand is entertaining and relevant. Furthermore, your video is more likely to appear on relevant Discovery pages. This boosts the visibility of your content and may assist you in gaining more TikTok followers.
Tik Tok Hashtag Research
When looking for hashtags to use for your brand’s TikTok, look for ones with a lot of views. It is also a good idea to look up trending hashtags on TikTok in a relevant area or industry. When a hashtag becomes popular or has a large number of views, it indicates that people are interested in it. When you use a hashtag, you enhance the likelihood that the proper people will discover and engage with your content.
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